Showing posts with label reality. Show all posts
Showing posts with label reality. Show all posts

Thursday, January 30, 2014

Technology and jobs: Coming to an office near you

The effect of today’s technology on tomorrow’s jobs will be immense—and no country is ready for it


 Technology and Jobs
Technology and Your Job

INNOVATION, the elixir of progress, has always cost people their jobs. In the Industrial Revolution artisan weavers were swept aside by the mechanical loom. Over the past 30 years the digital revolution has displaced many of the mid-skill jobs that underpinned 20th-century middle-class life. Typists, ticket agents, bank tellers and many production-line jobs have been dispensed with, just as the weavers were.
For those, including this newspaper, who believe that technological progress has made the world a better place, such churn is a natural part of rising prosperity. Although innovation kills some jobs, it creates new and better ones, as a more productive society becomes richer and its wealthier inhabitants demand more goods and services. A hundred years ago one in three American workers was employed on a farm. Today less than 2% of them produce far more food. The millions freed from the land were not consigned to joblessness, but found better-paid work as the economy grew more sophisticated. Today the pool of secretaries has shrunk, but there are ever more computer programmers and web designers.

Remember Ironbridge
Optimism remains the right starting-point, but for workers the dislocating effects of technology may make themselves evident faster than its benefits (see article). Even if new jobs and wonderful products emerge, in the short term income gaps will widen, causing huge social dislocation and perhaps even changing politics. Technology’s impact will feel like a tornado, hitting the rich world first, but eventually sweeping through poorer countries too. No government is prepared for it.
Why be worried? It is partly just a matter of history repeating itself. In the early part of the Industrial Revolution the rewards of increasing productivity went disproportionately to capital; later on, labour reaped most of the benefits. The pattern today is similar. The prosperity unleashed by the digital revolution has gone overwhelmingly to the owners of capital and the highest-skilled workers. Over the past three decades, labour’s share of output has shrunk globally from 64% to 59%. Meanwhile, the share of income going to the top 1% in America has risen from around 9% in the 1970s to 22% today. Unemployment is at alarming levels in much of the rich world, and not just for cyclical reasons. In 2000, 65% of working-age Americans were in work; since then the proportion has fallen, during good years as well as bad, to the current level of 59%.
Worse, it seems likely that this wave of technological disruption to the job market has only just started. From driverless cars to clever household gadgets (see article), innovations that already exist could destroy swathes of jobs that have hitherto been untouched. The public sector is one obvious target: it has proved singularly resistant to tech-driven reinvention. But the step change in what computers can do will have a powerful effect on middle-class jobs in the private sector too.
Until now the jobs most vulnerable to machines were those that involved routine, repetitive tasks. But thanks to the exponential rise in processing power and the ubiquity of digitised information (“big data”), computers are increasingly able to perform complicated tasks more cheaply and effectively than people. Clever industrial robots can quickly “learn” a set of human actions. Services may be even more vulnerable. Computers can already detect intruders in a closed-circuit camera picture more reliably than a human can. By comparing reams of financial or biometric data, they can often diagnose fraud or illness more accurately than any number of accountants or doctors. One recent study by academics at Oxford University suggests that 47% of today’s jobs could be automated in the next two decades.
At the same time, the digital revolution is transforming the process of innovation itself, as our special report explains. Thanks to off-the-shelf code from the internet and platforms that host services (such as Amazon’s cloud computing), provide distribution (Apple’s app store) and offer marketing (Facebook), the number of digital startups has exploded. Just as computer-games designers invented a product that humanity never knew it needed but now cannot do without, so these firms will no doubt dream up new goods and services to employ millions. But for now they are singularly light on workers. When Instagram, a popular photo-sharing site, was sold to Facebook for about $1 billion in 2012, it had 30m customers and employed 13 people. Kodak, which filed for bankruptcy a few months earlier, employed 145,000 people in its heyday.
The problem is one of timing as much as anything. Google now employs 46,000 people. But it takes years for new industries to grow, whereas the disruption a startup causes to incumbents is felt sooner. Airbnb may turn homeowners with spare rooms into entrepreneurs, but it poses a direct threat to the lower end of the hotel business—a massive employer.
No time to be timid
If this analysis is halfway correct, the social effects will be huge. Many of the jobs most at risk are lower down the ladder (logistics, haulage), whereas the skills that are least vulnerable to automation (creativity, managerial expertise) tend to be higher up, so median wages are likely to remain stagnant for some time and income gaps are likely to widen.
Anger about rising inequality is bound to grow, but politicians will find it hard to address the problem. Shunning progress would be as futile now as the Luddites’ protests against mechanised looms were in the 1810s, because any country that tried to stop would be left behind by competitors eager to embrace new technology. The freedom to raise taxes on the rich to punitive levels will be similarly constrained by the mobility of capital and highly skilled labour.
The main way in which governments can help their people through this dislocation is through education systems. One of the reasons for the improvement in workers’ fortunes in the latter part of the Industrial Revolution was because schools were built to educate them—a dramatic change at the time. Now those schools themselves need to be changed, to foster the creativity that humans will need to set them apart from computers. There should be less rote-learning and more critical thinking. Technology itself will help, whether through MOOCs (massive open online courses) or even video games that simulate the skills needed for work.
The definition of “a state education” may also change. Far more money should be spent on pre-schooling, since the cognitive abilities and social skills that children learn in their first few years define much of their future potential. And adults will need continuous education. State education may well involve a year of study to be taken later in life, perhaps in stages.
Yet however well people are taught, their abilities will remain unequal, and in a world which is increasingly polarised economically, many will find their job prospects dimmed and wages squeezed. The best way of helping them is not, as many on the left seem to think, to push up minimum wages. Jacking up the floor too far would accelerate the shift from human workers to computers. Better to top up low wages with public money so that anyone who works has a reasonable income, through a bold expansion of the tax credits that countries such as America and Britain use.
Innovation has brought great benefits to humanity. Nobody in their right mind would want to return to the world of handloom weavers. But the benefits of technological progress are unevenly distributed, especially in the early stages of each new wave, and it is up to governments to spread them. In the 19th century it took the threat of revolution to bring about progressive reforms. Today’s governments would do well to start making the changes needed before their people get angry.
From the print edition: Leaders

Tuesday, December 17, 2013

The NEW generation: Struggling workers find new calling in direct sales


INFORMATION AGE: One click and the product is shipped to your door.
Peace of mind and saves you time.
There was a time when the average Mary Kay or Avon seller was a housewife, but an increasingly competitive job market has launched a new wave of faces into the industry – Generation Y.
Concerned about an aging demographic of sellers in the ’90s, the industry has worked over the past decade to change the perception of direct selling to appeal to a younger generation. A new marketing strategy, in tandem with the tough job market, means that Generation Y, born between 1981 and 2000, is approaching the direct-selling model as a viable career option, rather than simply as a side business.
“That solidarity of having a stable job just doesn’t exist any more,” said April Tu, who left university early four years ago at 21 to pursue Amway, a direct-selling giant that markets everything from cosmetics to health supplements to cleaning products. “Students are investing thousands of dollars into school. … You’ve been told to do something that was supposed to work for you, but when you went out into the economy all you were met with was pure frustration.”
Young people such as Ms. Tu are increasingly seeing direct-selling as a way out of low-paying, entry-level positions after graduation, especially in an economy where youth unemployment hovers around 14 per cent, up from around 11 per cent in 2008. The number of long-term unemployed youth has also skyrocketed to over 40,000 as of October, 2013, more than triple what it was a half-decade ago.
But for Amway, Generation Y is its fastest rising demographic. Millennials have gone from representing
just over 10 per cent of its global sales force in 2005 to nearly a third in 2012. Gen Y now makes up a third of new Canadian memberships. Mr. Johnson also says that between 2011 and 2012, Amway has seen Gen Y shoot up 21 per cent in recruiting and 19 per cent in sales generated.
The demographic trend is also reflected at cosmetics giant Mary Kay Cosmetics Inc., where just over 20 per cent of the 38,000-strong Canadian sales force is Gen Y, while half of the U.S. sales force is under 35. The company, once synonymous with shopping parties, has taken great pains in the last decade to enhance its appeal, using online showrooms, virtual makeover applications and a widening social presence to attract a new generation. Sponsoring such events as the MuchMusic Video Awards has also created a new, younger Mary Kay culture.
Direct Selling Companies invests on you to lead and win.
“They have a very strong entrepreneurial spirit,” said Lynda Rose, vice-president of marketing at Mary Kay Canada. “They’re saying, ‘We want to travel with our business and we want to have it at our fingertips.’ … Their income is reflective of the amount of effort they put into their business, and they love that.”
Ms. Tu had only completed her first year of university when a stranger at a gas station approached her with the Amway opportunity. That stranger later became her first mentor after she quit school, and since then she has gone from new recruit to team leader of about 50 people, a team so dedicated that they clear about $20,000 worth of sales a month. Her weekly team and informational meeting in Waterloo, Ont., is attended almost exclusively by millennials, with another dozen from out of town who tune in to the live webcast – one logs on every week from Calgary.
Ms. Tu, 25, and her husband Jack net roughly $45,000 a year from their part-time business, made from a combination of sales and bonuses she receives from Amway for training her team. Membership has also seen a recent surge, with over a quarter of her team having joined in the last year alone, a product of an environment that Ms. Tu says appeals to her younger crowd.
“We recognize people for everything, whether it’s ‘I started a conversation’ to ‘I made a sale.’ We understand that in the normal world, people are not recognized for their achievements,” she said. “When you plug into an environment that is so blasted with positivity and hope and belief, it becomes something that you crave because it’s literally the best part of your week.”
The direct-selling opportunity is providing Gen Y with an alternative work environment outside of the nine-to-five, says 22-year-old Alex Bakay, who has spent roughly $1,000 on his business in the six months since he joined. He earns around $100 a month. The investment, he says, is more than worth it.
“Being told what to do all day isn’t the nicest thing,” he said, “so being able to hang around business owners all day who make their own schedule and who are disciplined – it brings a new mindset.”
Roberto Artwell, 19, who has also been with the team less than a year, is so optimistic about his business that, within the next 12 months, he sees himself with his own team of 50 people.
“The first time I walked into a meeting, I thought it was going to be a bunch of old people who’d already been successful and be the awkward one out,” he said. “The first time I came, I went, ‘Oh my gosh, half these people are around my age.’ … You know that if he’s 25, he’s 20, and I’m only 19, why can’t I do what he’s already doing? The reason why so many young people are jumping at this opportunity is because our infrastructure is so simple.”
Direct selling, or multilevel marketing companies (MLM), typically follow a basic model whereby sellers are recruited to market products, but also to recruit other sellers. Originating sellers earn extra percentages of pay based on the performance and size of their team.
Sad Reality for all those on Hard-working. You were
hired to build other people's dreams.
For years, the industry has faced harsh criticism for seemingly harbouring scams and pyramid schemes, which has led executives to drastically change marketing strategies. The shift is well timed: Gen Y remains relatively unaware of any stigma that surrounds MLMs. An Ipsos study commissioned by Amway found that 79 per cent of millennials in North America were favourable or neutral to the direct-selling model.
Nowadays, “we present it in a much more common-sense, basic presentation,” said Jeff Johnson, national sales manager for Amway Canada. “What’s in it for them. What can they earn. … They want to know the bottom line, and they don’t want a PhD thesis given to them.”
Mary Kay does not post earnings, though Amway parent Alticor Inc. has reported consecutive years of growth, having hit $11.3-billion (U.S.) worth of sales in 2012. The performance of other publicly listed MLMs also shows a slowly expanding industry. Both Herbalife Ltd. and Tupperware Brands Corp. announced record third-quarter earnings in October. Avon Products Inc. saw another dip in earnings, but the company is struggling with more than just sales, having changed leadership last year.
For many in Generation Y, the industry’s accomplishments suggest a future where the young can achieve entrepreneurial success, with or without a degree.
“They want financial independence,” Ms. Rose said. “… They almost see work and fun time as mixed. Maybe my generation you have work and home. Our lives were separate. But a Gen Y person looks at their life and goes, ‘My work has to be fun, my life has to be fun and I want to do a job that’s fun.’ ”